E.YU. Kaynova, prepodavatel Uralskogo gosudarstvennogo agrarnogo universiteta
(Ekaterinburg, Karla Libknehta, 42).
The article considers the main problems of marketing in agribusiness. Shows methods of increasing the efficiency of marketing enterprises in the field of agriculture related to the imple-mentation of marketing tools and the need for innovative technologies. Features of marketing in the agricultural enterprises are closely associated with specifics of agriculture. The article presents the goals, objectives, functions of marketing on the enterprises of agroindustrial com-plex, the features of marketing in agriculture. The agromarketing gives you the opportunity to justify decisions on the marketing and promotion of products, to adequately assess the market situation, develop a strategy for competition. The agromarketing is a complex system to elimi-nate problems maximum profit with minimal risk. Agricultural enterprise is not considered to be self-regulating, for this reason, between agriculture and the environment the marketing environ-ment is made constant exchange of resources and information.
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